University of Birmingham Football Club
Scale Package
Their Challenge.
University of Birmingham FC had a social presence but struggled with creating consistent, engaging content each week. Their Content felt off-brand and outdated, engagement was low, and they struggled to connect with their audience.
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A complete content system with branded templates and post styles.
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Growth-focused tactics to increase reach, engagement, and follower base.
Our Approach.
We stepped in with our Full Social Media Management Package, taking ownership of strategy, creation, and execution. Our focus on making UoB FC’s online presence reflect the energy of the club. We delivered:
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Daily management of Instagram and TikTok — from content creation to scheduling.
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Regular analytics to refine the strategy and double down on what worked.
The Visual Transformation.
The Results.
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Instagram engagement rate rose to 5%, more than double the sports industry average.
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TikTok growth skyrocketed, with consistent increases in followers, likes, and views thanks to tailored, trend-led content.
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Posts became instantly recognisable, creating a professional and cohesive brand identity that reflected both the club and the University.
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Players and staff proudly reshared graphics, multiplying reach and strengthening community spirit.
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The leadership team no longer worried about content creation, freeing up valuable time to focus on football and operations.
The club went from inconsistent and underwhelming to professional, engaging, and growth-focused, with a social media presence that matched their ambitions on the pitch.
Ready to transform your Socials.
Ready to see results like this? We helped them transform their social presence, and we can do the same for you.